007 - Where is the Industry Going?

There is a lot of money passing hands in the whiskey industry these days - contract distiller schedules are filling up, sourced barrels are drying up, expansion is booming - so what does that mean for the direction of the industry as we see it today?  We hit on: Where do you think the industry is going? Lack of available older stock Premiumization Over-saturation of investor barrels and brand position established in the market  Creating a brand with market penetration  Are some of the trends we are seeing just cyclical trends, or are we facing issues that are new to us today? Today’s entry point into the industry: what do you think about how people experience bourbon? For questions or topic requests on upcoming episodes, email us at [email protected]. Check out TWIB from Jan. 7 2022 where the guys talk about Beverage Dynamics 11 American Whiskey Trends to Watch in 2022: https://podcasts.apple.com/us/podcast/twib-11-american-whiskey-trends-to-watch-in-2022-tennessee/id975392298?i=1000547189062 Check out TWIB from Dec. 31 2021 where the guys discuss 7 Drink Trends to Watch in 2022: https://podcasts.apple.com/us/podcast/twib-11-american-whiskey-trends-to-watch-in-2022-tennessee/id975392298?i=1000547189062