007. Why Your Estimates Aren’t Making You Money (Contractor Pricing Mistakes)

If your estimates aren’t making you money, your business will never feel stable—no matter how busy you are. In this episode of Profit Isn’t an Accident, Shannon Howard breaks down why most contractor estimates fail to produce real profit and what to fix immediately. If you’re a contractor, plumber, electrician, or HVAC business owner, chances are your pricing is based on what “feels right,” what competitors are charging, or what you think will win the job. The problem? Most estimates are built to get the job, not to pay the business. That leads to underpricing, missed overhead, underestimated labor, and profit disappearing before the work even begins. In this episode, you’ll learn how to shift your thinking, fix your estimates, and start pricing jobs in a way that actually supports your business. 🎯 What You’ll Learn: Why your estimates aren’t making you money The most common pricing mistakes contractors make Why revenue doesn’t equal profit How underestimating labor destroys your margins Why overhead must be built into every estimate What to fix immediately to improve profitability 🔧 Resources: 👉 Download the Profit Edge Playbook www.denaliedgeconsulting.com/free-book 👉 Book a Free Profit Acceleration Session www.denaliedgeconsulting.com/pas If this episode hit home, share it with another contractor who needs to hear it.