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008 An Honest Chat Around Finding Your Niche

Episode 9 of the Give A Shift podcast, hosted by Chloe blades, titled "008 An Honest Chat Around Finding Your Niche" was published on July 6, 2022 and runs 12 minutes.

July 6, 2022 ·12m · Give A Shift

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In this episode I want to talk to you about niching down. So many people put off building a business or launching a new page because they are stuck on finding their niche. Although yes, you need to know who you're talking to – because if you talk to EVERYONE you are really speaking to no one; HOWEVER
don't let this limit you. Experience and opportunities will be the driver of your success. Learn to understand what makes you TICK and WHO you'd most love to serve – but you don't need to be so black and white.

P.S this is my opinion and what's worked for me. It's great to have brand values and a criteria, but don't limit yourself or your business.

What you will learn in this episode:

- Why it's necessary to have a strong brand identity with your brand tone of voice
- Understand that brand identity and an overall standard is important
- How to open up your criteria to attract different areas within your 'niche'
- Why finding a niche shouldn't hold you back from starting
- Why your personal standards, branding and values are more important

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