008: Buyer Persona for Facebook Marketing Campaign [Mini Case Study]

John Gregory Olson and Jayme Soulati have created something new in their podcast publishing debut. It's called a mini-cast, and it's an extremely abbreviated mini podcast to share something new, relevant and short. Since the air date of Episode 007 on Persona Development With Bathroom Humor (this is one of the funniest episodes the two have done), Jayme learned more about persona in real time and wanted to share. She set up a campaign in Facebook, and her learning experience from Episode 007 on The Heart of Marketing podcast was perfect fodder for this mini-cast! Got a story to tell? Anything to add to the conversation? Drop Jayme a note! References: Alan's Collision Center Contact: [email protected]