008: Jerry Chidester "Dr. Chiddy" | Excellence Over Perfection

Today’s guest is social media’s favorite plastic surgeon, Dr. Jerry Chidester. “Dr. Chiddy,” is a board-certified plastic and reconstructive surgeon who also specializes in hand surgery. He strives to provide patient-centered care and will always take the time to listen to his patients cosmetic goals or concerns. When it comes to meeting the needs of his patients, he has an artistic eye, precise technique, and compassionate perspective. He also loves expressing his creative side, and he regularly performs popular TikTok dances with his beloved staff and family!Jason and Dr. Chiddy dive deep into why plastic surgery is more than just cosmetic procedures, building the foundations of a brand in the medical industry and how to leverage social media to educate your clients.On this episode:Dr. Chiddy’s transition from wanting to be a heart surgeon to being a plastic surgeon. Why plastic surgery is more than just cosmetic or aesthetic procedures.How Dr. Chiddy looked out for his employees through the pandemic.Dr. Chiddy’s strategy on social media to educate about plastic surgery.How Dr. Chiddy manages working closely with his wife. Why Dr. Chiddy believes a competition mindset will not help you succeed.Dr. Chiddy’s unique culture in his clinic.Key takeaways: Build a culture that looks out for the employees, especially through hard times. Leverage social media platforms in a creative way to build a brand and showcase your company.Spend time with your significant other and leave work behind every week.Get clear on the foundations of your brand from the beginning.You’ll never be perfect but you can strive for excellence.Show your employees that you are invested in them and the value they bring to the company.Tweetable Quotes:“Doctors are afraid of being themselves on social media because they think they’ll look unprofessional” - Jerry Chidester, MD“Show employees that you are invested in them, that you value them and that you are not better than them” - Jerry Chidester, MD“Success is temporary, is not the end point” - Jerry Chidester, MD Connect with Jerry:Visit: https://jerrychidestermd.com/Don’t miss out on Dr. Jerry’s TikTok Follow Dr. Jerry on InstagramIf you found value in this episode, please leave a rating and review, also, don’t forget to share it with a friend! Remember to follow us on Instagram for more!