008 | Purposeful Storytelling To Build Your Brand with Michelle Knight

Want to know THE BEST WAY you can connect with your audience on a personal level and grow your business in an enduring way? Today, I'm chatting with branding consultant (and my personal biz coach) Michelle Knight about how telling purposeful stories can bolster your brand + work for you to sell your products and services (without being salesy!)As a marketing strategist, Michelle teaches female entrepreneurs how to hone in on their mission + message to create a revenue-generating business that makes an impact. If you'd like to develop real relationships with your audience, so they'll not only keep coming back to buy from you over and over, but also tell the world to buy from you too, then tune in today!---Here's a breakdown of our convo:[10:47 ] Why is storytelling so important for the success of our business?[16:24] When & how should we share personal stories with our audience?[22:20] What are micro-stories, and how can we gather them to share on social?[28:31] Should we post to social media in real-time?[35:37] Michelle shares her tips for sharing stories if you're selling products, not services...[43:36] How should we be selling on social media?---Listen in to learn how to tell purposeful stories to promote your brand on social media, and connect with Michelle at brandmerry.com  or on Instagram @michelleknightco!---For extended show notes + a whole lot of goodies, visit feelgoodsocial.com/episode/8---Do you want to create an awesome content strategy for your business? Do you want to be plan a FULL MONTH of social posts in just a few hours every month? Check out The Feel Good Social Map! Learn more here: www.feelgoodsocial.com/socialmapConnect with your host Kinsey: Authentic AI Website: diywith.ai Authentic AI Instagram: @authenticaiforentrepreneurs ---------------------------------------Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!) DIYwith.AI/Reels ---------------------------------------Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT. DIYwith.AI/Blueprint