008 - The Perfect Storm - Kay Walten

In 2008, Kay Walten's Mexico-based business Loco Gringo faced the perfect storm: The Great Recession, a hurricane, Swine Flu, and drug cartel activity, all of which tend to discourage tourism. Loco Gringo started in 1996 when Kay was in Mexico exploring underwater caves with a client who introduced her to a thing called the internet. After writing a business plan on a cocktail napkin, she started hosting Mexican vacation rentals online. She shares with Clate and Scott the mistakes she made during the perfect storm, working as an international entrepreneur in a place where phone lines weren't accessible, and scaling and creating a company culture. Want to rock content marketing like Kay? Download our Small Business Guide to Content Marketing. Check out Kay's podcast, LocoGringo Mexico Podcast. Check out this and other episodes at smallbusinesssuccess.com.