EPISODE · Jul 18, 2025 · 1H 3M
008 What It's Taken: Jeroen van de Waal, CEO & Founder BlueBeat Group – 'Work-Life Flow'
from ‘What It's Taken’ by David and Jenny Harkin · host David and Jenny Harkin
🎙️What It's Taken – Episode 008: Jeroen van de Waal – 'Work-Life Flow' In this episode of What It s Taken, we’re joined by Jeroen van de Waal – mechanical engineer turned global CEO, and now a passionate ocean conservationist, educator, and CEO and founder of the BlueBeat Group.After a decade leading multinational companies in Asia, Jeroen took a bold step away from conventional success to focus on what matters most: protecting our oceans and inspiring the next generation to take action. Now, through his ventures including OrcaNation and The Reef Company, he’s building a global movement around sustainability, innovation, and the transformative potential of the blue economy.From boardrooms to coral reefs, Jeroen brings together world leaders, businesses, and young people to create lasting impact – proving that profit and planet can thrive together. Whether you’re interested in sustainability, education, or bold leadership, this episode will challenge your thinking and stir your sense of purpose.Tune in to discover:How a career pivot led to a planet-first missionWhy educating young people is key to real changeWhat it really takes to drive sustainable innovation at scale
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008 What It's Taken: Jeroen van de Waal, CEO & Founder BlueBeat Group – 'Work-Life Flow'
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