009 - Being Intentional: Growing A High End Marine Carpentry Business with Jason and Crystal Lucas

Summary Jason and Crystal Lucas are the husband and wife team behind Southern Craftsman Marine, specializing in fine marine carpentry. They have a big following on Instagram and are known for their excellence in craftsmanship. Jason's love for the ocean started from growing up on the water and working on headboats, which eventually led him to marine carpentry. Crystal, on the other hand, had a background in biology and education but learned about marketing during her political campaign. She applied her marketing knowledge to their business and started using Instagram to showcase their high-quality work. Their intention is to build a successful business that allows them to travel and work together. Crystal and Jason attribute their success to a combination of social media marketing and their reputation for high-quality craftsmanship. They intentionally target their ideal clients and showcase their attention to detail and visually appealing finished products. They emphasize the importance of being genuine, honest, and providing a superior product or service. They have also strategically stocked up on rare teak lumber due to international sanctions, ensuring they have the best materials for their projects. They value building relationships with their clients and prioritize repeat business. Crystal and Jason discuss the importance of intentional planning and logistics when traveling for work, including shipping tools and equipment to different locations. They highlight the need for a cache of tools in each region they work in and the benefits of buying certain items locally. They also emphasize the joy of working together and the satisfaction of being able to do what they love while being together. Their favorite destinations include Los Cabos and the United Arab Emirates, and they share their love for fishing, particularly rooster fishing and trout fishing. They also provide insights into teak maintenance and the importance of professional sanding.   Connect With Steve Govel Website | Instagram | Facebook | TikTok | LinkedIn Connect With Crystal & Jason Lucas Website | Instagram   Takeaways Jason's love for the ocean started from growing up on the water and working on headboats. Crystal applied her marketing knowledge to their business and started using Instagram to showcase their high-quality work. Their intention is to build a successful business that allows them to travel and work together. They are grateful for the growth and success they have achieved and are excited for the future. Combining social media marketing with a reputation for high-quality craftsmanship can lead to success in the industry. Being intentional about targeting ideal clients and showcasing attention to detail can attract the right customers. Genuineness, honesty, and providing a superior product or service are key factors in building a strong reputation. Strategic planning and stocking up on rare materials can ensure the availability of high-quality resources for projects. Building relationships with clients and prioritizing repeat business can lead to long-term success. Intentional planning and logistics are crucial when traveling for work, especially when shipping tools and equipment to different locations. Working together as a couple brings joy and fulfillment, and being able to do what they love while being together is a dream come true. Los Cabos and the United Arab Emirates are among their favorite destinations for work. Teak maintenance requires regular professional sanding to ensure longevity and preserve the wood's appearance.   Sound Bites "I always grew up on the water." "I can tell you everything that's wrong with a project before I can tell you what's right with a project." "We're getting phone calls from people who are the top of their field and they're calling you because you're the top of yours." "They love to see a transformation, the before and after."   Chapters 00:00 The Genesis of Southern Craftsman Marine 12:15 Navigating the Marine Industry Together 24:39 The Power of Social Media in Business Growth 36:50 Intentionality in Craftsmanship and Relationships 49:26 The Future of Travel and Work in the Marine Industry