009 - Brand Recognition

How do you grow when you have limited reach or distribution? What avenues do you pursue with your marketing dollars? How do you pivot from one customer base to a different one? Today, we talk all about brand recognition.  We hit on: How do you get in front of an audience and extend marketing reach? Do you still see the importance of localized liquor stores and word-of-mouth marketing? Do you physically get to those stores to meet with people on the ground in your markets? With volumes being what they are while waiting to grow, do you find that limited distribution limits your ability to grow the brand or how do you offset it? What are some first steps for folks who may not have 'pull' from an existing brand, like Bourbon Pursuit, to begin growing recognition? For questions or topic requests on upcoming episodes, email us at [email protected].