[009] Cómo funciona la investigación de mercados, con Joan Miró (Netquest)

from Marketing4eCommerce Podcast · host Rubén Bastón y Yara Quevedo

Atracamos a Joan Miró, director de Netquest Iberia y del proyecto Nétrica, para que nos explique cómo funcionan los estudios de mercados. Qué son, cómo va eso de los tamaños muestrales, errores de muestra, sesgo de las muestras... Después de este programa nunca verás igual los estudios que recibas. Y verás su potencial a la hora de tomar decisiones estratégicas y hacer análisis del posicionamiento de una marca.

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This episode is 38 minutes long.

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This episode was published on May 13, 2019.

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