009 Guerrilla Marketing to Heal the World With Shel Horowitz

Shel Horowitz, ten-time author and green-living guru blends activism with business and marketing to solve humanity's greatest challenges. With numerous examples and principled strategies, Shel shows us we can have it all: the moral gratification of doing good coupled with the financial rewards of good and profitable business. Exploring business models and opportunities that turn tradition on its head, Shel describes a new business paradigm founded in the triumvirate of values that he calls "The Magic Triangle": quality, integrity, and honesty. Join us for a discussion of business as authentic service and relationship; to our values, to one another and to the planet.