#009 Jornada do Cliente: O Segredo do Sucesso? | com Ricardo Pena da PeopleXperience

from Era Uma Vez Podcast | CX, Inovação & Marketing · host Era uma vez Podcast

"Sua empresa está falhando com o cliente e você nem percebe!"No episódio de hoje, recebemos Ricardo Pena, CEO da People Experience e autor do best-seller O Caminho do Cliente, para um papo revelador sobre como mapear a jornada do cliente e transformar a experiência – com histórias incríveis como a do Ritz-Carlton!🎙️ Falamos sobre:Jornada do Cliente: O segredo que sua empresa ignora!Ritz-Carlton: Refrigerantes que mudaram uma vida!CX é tudo? A verdade sobre o que não é experiência!Cliente volta? Como fazer ele pagar mais e indicar!Resistência interna: Por que sua equipe sabota o CX?E mais: insights de um best-seller, expectativas do cliente e o futuro da experiência! 🔥💡 Quer ferramentas para um CX imbatível? Confira: era.com.br

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This episode was published on March 12, 2025.

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