009: Managing Your Digital Afterlife [Facebook Legacy Contacts]

Summary In this minicast on The Heart of Marketing Jayme Soulati and John Gregory Olson look at the implications of Facebook legacy contacts and the need for succession planning to manage your business social accounts and digital assets through staff transitions. About This Minicast On Feb. 13, 2015, a story appeared in the Wall Street Journal about Facebook allowing appointment of new legacy contact managers. People and businesses concerned about the digital afterlife for their shared social media content can now assign a legacy contact. Google+ has an inactive account manager for such an event. Choose carefully as Facebook will not allow continuous selection and change of the appointee! Jayme is convinced this is important news while John suggests that planning is more critical than appointing a legacy contact. See what you think and add comments, too! About The CoHosts Jayme Soulati is president of Soulati Media, Inc. and a message mapping master. She is an award-winning blogger since 2010, and she delivers strategically blended marketing programs with core public relations, content, social marketing, and digital marketing. John Gregory Olson is a B2B marketer and one of the top 52 content marketing influencers according to Onalytica in 2014. John specializes in a breadth of industries delivering highly strategic digital marketing campaigns that connect with customers to create sales. He is a consultant of more than 25 years and brings expertise from 3M, Thomson Reuters, and others. Find John at JGODigital.com. Resources 10 Tips Why To Appoint A Social Media Executor Facebook Legacy Contact Lets You Decide Contact: [email protected]