009. Off the Shelf Vol. 1: Stila

Send me a text 💌This show is called Off the Shelf for a reason! In this episode, Susannah Dellinger officially launches the mini-series at the heart of it all — taking iconic beauty brands off the shelf and examining the stories behind the story. First up: Stila.In this episode:The story of Stila: how makeup artist Janine LaBelle built one of the coolest beauty brands of the late 90s — accidentally pioneering sustainable packaging before anyone called it thatWhy Kitten became one of the most iconic product names in beauty historyWhat happened when Stila sold to Estée Lauder — and what Janine is building now with NeenPat McGrath's Chapter 11 filing: what it actually means, why it's not necessarily the end, and what it has in common with the Ami Kolé storyThere is no Rhodes Blueprint — it was Hailey Bieber, full stop. Here's why that matters.Why Rare Beauty and Selena Gomez represent something we haven't seen since Fenty — and what $100M for mental health says about the power of beauty00:00 There Is No Rhodes Blueprint. Here's the Truth.00:36 Welcome to Off the Shelf01:15 Introducing the Mini-Series: Taking Brands Off the Shelf01:45 Stila: The Brand That Made You Want to Be a Kitten03:20 How Janine LaBelle Accidentally Pioneered Sustainable Packaging04:45 Why Stila Sold to Estée Lauder — And What Janine Built Next With Neen06:21 Pat McGrath's Brand Goes Up for Auction. Here's What Actually Happened.07:18 Why Chapter 11 Isn't the End — And What It Could Mean for Pat McGrath08:00 The Ami Kolé Story: When Performative Investment Kills a Great Brand09:30 How Private Equity Turned Off the Tap on Black Founded Beauty Brands11:00 There Is No Rhodes Blueprint. It Was Hailey Bieber. Period.12:47 Why 15 Years of Public Life Is What Actually Built Rhodes13:15 Why e.l.f. Buying Rhodes Was the Smartest Move in Beauty Right Now13:43 Rare Beauty: The First Celebrity Brand Since Fenty That Actually Means Something14:38 The Roadkill Headline That Should Never Have Been Written15:29 Why Rare Beauty Blush Changed Everything16:00 $100 Million for Mental Health — That's the Power of Beauty16:26 Let's Talk About ItOff the Shelf is a podcast about the people, brands, and behind-the-scenes forces shaping the beauty industry — money, relationships, risk, and what it really takes to scale.CONNECT WITH SUSANNAHInstagram: @brightbeautyconnectLinkedIn: linkedin.com/susannah-dellinger