009: State of Live Shopping and Future Trends with Alan Shekhtman and Martin Polash of Bambuser

With the digital space everchanging, the live shopping experience changes as well. Consumers, retailers, and even the product producers such as farmers are shifting their advertising efforts.  In this episode, we interview Alan Shekhtman and Martin Polash from Bambuser – the market leader in live video shopping and video commerce. Being immersed in live shopping, Alan and Martin provided many insights on how the online shopping experience is affected, the metrics of conversions, lifetime value, etc., and more. Listen in to learn how live shopping and video are changing how we buy and sell in the marketplace today and what the future of live shopping may be. Show Highlights: What Bambuser is, and how it affects the online shopping experience. The role influencers play in live shopping. Use cases for telehealth, food, and farming. How to help retailers with the challenge of creating content. How live shopping is driving engagement and conversions. The difference between one-to-many and one-to-one products. What the future of live shopping looks like to Alan and Martin. Subscribe and Review We'd appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Salesforce Commerce Cloud is all about. It only takes a second and helps us out a lot! *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.