009. "The Girl Boss Energy Isn’t Sustainable" - Dawn and Elyssa

Dawn and Elyssa are Co-creatrixes of All Connected Agency, where we provide High potency marketing for high vibe sales, branding and websites for disruptive thought leaders and visionary wellness brands.In this episode, you're going to learn how Dawn and Elyssa turned career setbacks into opportunities to create a thriving agency, the importance of building a business that aligns with your energy and values, why simplifying your marketing can lead to better results, how to stop comparing yourself to others in your industry, and why nervous system alignment is key to sustainable business growth.Hi I'm Dawn!I’m a conversion copy chief, growth consultant, and funnel strategist with years of experience writing for iconic brands and humans – including Chanti Zak, Copyhackers, and Interact Quiz Builder. I’m passionate about nervous system recalibration, nerding out on analytics, and mentoring the next generation of copywriters as they master their skills. I spend my free time practicing yoga, climbing rocks, reading fantasy novels, and dreaming about regenerative farming. 5-year plan?! Yep! I’ve got one of those! And it includes buying a sprinter van, outfitting it into a tiny home, and driving to San Cristobal.Hi I'm Elyssa!Pronounced "uh-leesa". I'm a conversion copywriter, brand voice & research expert, film aficionado, and earthy word nerd. With a masters in screenwriting from UCLA, a BA from Harvard, and nearly 10 years as an energy healer— I'm a bit of a mystic, a scholar, and a creative type all rolled into one. Which means I bring strategy, artistry, & intuition to bear when I create conversion-optimized copy, launches, funnels, + sites for incredible entrepreneurs like you.I've written launches for best-selling authors, Hay House Writers, influencers & cutting-edge ecommerce wellness brands, content for an award-winning supplement company, ad copy for just about every industry under the sun, emails for self publishing imprints, and countless quizzes alongside Chanti Zak + Dawn Petrin. I'm into meditation, movies, kindness, and tea 🍵Together Dawn and Elyssa are also the cohosts of the Softpreneur podcast, yogi-fairy farmers in the making, growth marketers, branding and website experts, launch strategists, noses stuck in fantasy romance novels (and sometimes stuck up in the air with film snobbery, low-key tho, rom-coms and b-movies have our hearts toooo).Timestamps:[04:13] The origin of All Connected Agency[06:19] Why spirit-first marketing matters[08:31] Challenges of early entrepreneurship[10:56] Balancing quality with online growth[12:46] Falling back in love with your business[14:45] Moving beyond the girl boss mindset[17:19] Shifting goals to align with personal values[19:43] Simplifying marketing strategies[22:29] The role of comparison in business[24:30] Why knowing your field is important[26:46] Expanding through creative inspiration[28:58] Leaning into authentic marketing[31:14] Steps to move from consumerism to creation[33:21] The value of business accountability[36:23] Creating with heart versus strategy[39:43] Navigating ups and downs in business[41:04] Titration for sustainable growthFind and follow @allconnected.agency, @dawn_petrin and @elyssajakim on Instagram!Resources Mentioned:Softpreneur Podcast | Spotify or AppleConnect with Eyla through the Uncovering Birth Website and her Instagram.