009 Why your personal brand matters and how to grow your profile - Erin Huckle

Are you a female leader ready to take your career to the next level by raising your personal brand? In this dynamic episode of the Female Executive Survival Guide, host Lauren Eyles speaks with communications expert Erin Huckle, host of the PR with Purpose podcast, about the power of visibility and influence. Lauren and Erin tackle the biggest challenges women face when promoting themselves and share the top 3 actions you can take in 2025 to grow your brand and become known, liked, and trusted in your industry. Discover how to leverage powerful platforms like LinkedIn, embrace your unique voice, and overcome the fear of visibility. This episode is an empowering roadmap for every woman who wants to be seen, heard, and valued for her expertise. Learn why your personal brand is your greatest asset and how to build a profile that not only serves your career but also helps others.   Key Discussion Points The Power of Being Known, Liked, and Trusted: Why your professional reputation is more important than ever. Overcoming the Fear of Visibility: Practical advice for women who struggle with self-promotion and putting themselves out there. Leveraging LinkedIn: Simple, effective strategies to optimize your profile and use the platform to build influence. Your Unique Voice: Why embracing what makes you different is the key to standing out and attracting opportunities.   Chapters 00:00 Introduction to Leadership and Visibility 02:52 The Importance of Personal Branding 06:08 Overcoming Fear of Visibility 08:51 Leveraging LinkedIn for Professional Growth 12:08 Embracing Different Personalities in Leadership 14:55 Building Your Personal Brand as an Asset 18:03 Top Strategies for 2025: LinkedIn, Podcasts, and Speaking Opportunities 20:49 The Power of Speaking and Sharing Your Voice 24:07 Conclusion and Call to Action   Sound Bites Being known, liked and trusted unlocks opportunities "It's about serving other people." "Practice makes perfect." "There's a place for every voice." "Embrace your inner weirdness." "Your personal brand is an asset."   Guest Bio Erin Huckle is the owner of Chuckle Communications and host of the PR with Purpose podcast. She works with innovators, authors and entrepreneurs with big ideas, from promoting a book or product, to helping someone build their professional profile through media and speaking opportunities. Erin believes in telling your story “loud and proud”! Connect with Erin at:  Chuckle Communications LinkedIn   Host bio Lauren Eyles is a trusted guide to new and experienced Executives, helping them navigate times of growth and change as an Executive Coach and Mentor. She loves helping leaders find calm amid chaos, using her extensive experience as a Board Chair, Non Executive Director and Executive Leader. She started this podcast to support and inspire women in their first few years of executive leadership, as she found that being the only woman on the senior leadership team was a bit lonely. Lauren is a graduate of the Australian Institute of Company Directors and has an MBA (Distinction), a Master of Sustainability and qualifications in coaching, change management, communication and project management. Lauren would love to hear what you think of the podcast and what topics you'd like her to cover next. Please reach out via LinkedIn or Instagram.   Follow us on social  Insta   https://www.instagram.com/femaleexecutivesurvivalguide Facebook   https://www.facebook.com/profile.php?id=61564348226928 Or listen to the Female Executive Survival Guide playlist on itunes! If you love the pod, please add a rating and review to Apple or Spotify.    Keywords Personal Branding Female Leadership Women in Leadership Career Growth Professional Profile LinkedIn Strategy Executive Presence Public Speaking Erin Huckle Lauren Eyles