#0098 - Nate Andorsky Decoding Your Why And Finding Product Market Fit

On this episode of the Startup of the Year Podcast, we hear from Nate Andorsky, who is the founder of Effectual Ventures, a company that helps startups find and accelerate product market fit. Prior to that, he spent the last decade building an Inc. 5000 company and he was working with everyone from early stage startups to Fortune 500 companies such as Johnson and Johnson, CVS Health, Quicken Loans, while ideating and bringing new products to market.   Nate is also the author of "Decoding the Why" which dives into how Behavioral Science is Driving the Next Generation of Product Design. We have a special offer for our listeners, who can grab their own free e-book version of the book today at: soty.link/Decoding by entering the code: SOTY   We also share an event we're hosting for the Startup of the Year community coming up on December 13th, which concludes our "Grow Your Startup" series. This virtual event will feature five companies from our community, and we will be putting them on a virtual stage in front of investor judges and a global audience. It should be a lot of fun and pretty interesting to see some of these early startups. The event timeline, the application, and the event registration can be found at: soty.link/growpitch2022   We also again highlight one of the startups from our community and that company is Spontivly, which is a Community Management System that connects an organization's suite of community tools. They handle the full lifecycle of community management…from workflow management to community insights. Learn more about them at spontivly.com   Lastly, we invite you all to join our community today to access the support, expert advice, and resources you need to elevate your startup by going to: www.est.us/join     Thank you for listening, and as always, please check out the Established website and subscribe to the newsletter at www.est.us   Checkout Startup of the Year at www.startupofyear.com   Subscribe to the Startup of the Year Daily Deal Flow: www.startupofyear.com/daily-dealflow   Subscribe to the Startup of the Year podcast: www.podcast.startupofyear.com   Subscribe to the Established YouTube Channel: soty.link/ESTYouTube   *** Startup of the Year helps diverse, emerging startups, founding teams, and entrepreneurs push their company to the next level. We are a competition, a global community, and a resource.     Startup of the Year is also a year-long program that searches the country for a geographically diverse set of startups from all backgrounds and pulls them together to compete for the title of Startup of the Year.    The program includes a number of in-person and virtual events, including our annual South By Southwest startup pitch event and competition. All of which culminate at our annual Startup of the Year Summit, where the Startup of the Year winner is announced, along with an opportunity at a potential investment.   Established is a consultancy focused on helping organizations with innovation, startup, and communication strategies. It is the power behind Startup of the Year.  Created by the talent responsible for building the Tech.Co brand (acquired by an international publishing company), we are leveraging decades of experience to help our collaborators best further (or create) their brand & accomplish their most important goals.  Connect with us on Twitter - @EstablishedUs and Facebook - facebook.com/established.us