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01.08.18: Germany orders Amazon to stop 'typo targeting' Birkenstock misspellers episode artwork

EPISODE · Jan 8, 2018 · 4 MIN

01.08.18: Germany orders Amazon to stop 'typo targeting' Birkenstock misspellers

from eCommerce Minute · host eCommerce Minute

A German court has recently ordered Amazon to stop using typo targeting to serve ads to shoppers who miss spell the brand-name Birkenstock on Google.

Episode metadata supplied by the publisher feed · Published Jan 8, 2018

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01.08.18: Germany orders Amazon to stop 'typo targeting' Birkenstock misspellers

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