EPISODE · Jan 8, 2018 · 4 MIN
01.08.18: Germany orders Amazon to stop 'typo targeting' Birkenstock misspellers
from eCommerce Minute · host eCommerce Minute
A German court has recently ordered Amazon to stop using typo targeting to serve ads to shoppers who miss spell the brand-name Birkenstock on Google.
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01.08.18: Germany orders Amazon to stop 'typo targeting' Birkenstock misspellers
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