01/27/17 Episode 40: Marketing v. Communications — Making it All Work Together

Marketing, Communications, SEO, Public Relations, Promotions, Trade Shows — lots of arrows handled by many different archers out there but how does a company change their approach from a hit or miss arrow here or there to a volley that blacks out the sun?  Ok, a little too much Game of Thrones there but you get the point — how do we bring this stuff together for maximum impact and effectiveness. That’s the subject of today’s show and of course we’ll also touch on Who’s Winning and Losing out there.  So join me for the knock-down drag out fight of the century as marketing faces off against communications for control of the throne.