01 | Competitive Advantage - with Michael Kenady

This episode of the Freedom Blueprint Podcast features an in-depth interview with Michael Kenady, a home service business owner who has been in the industry for over 20 years. In this episode, Michael shares his journey of going from an outdoor kitchen company to now owning a plumbing, restoration, and roofing company. He talks about the difficulties of running a home service business but also emphasizes the importance of timing in life and believing that everything happens for a reason. He also speaks about the need to stand out from the crowd and have a unique brand identity in such a competitive market. Additionally, he discusses how to use an avatar to target customers, be honest with them through offering value, and understand their needs so as to close sales. Moreover, he encourages technicians to be mindful of their customer's needs and time so as not to have them repeat tasks or trips unnecessarily. Finally, he highlights the importance of having an understanding of numbers in order to grow a business and suggests that if we are not sure how to do this, we should reach out for help from a virtual CFO. Tune into this episode for valuable insights related to money management, insurance companies, taking action on what you learn, and much more! [00:00 - 07:16] Hear the Wins and Speed Bumps of Running a Home Service Business with Michael Kenady [07:17 - 14:20] Standing Out in a Huge Competitive Market and Learning to Close Sales [14:20 - 22:06] Letting Go and Utilizing Technology [22:06 - 29:11] Knowing The Numbers or Risk Losing the Game [29:11 - 31:05] Closing Ready to transform your financials? Eliminate financial frustration and unlock growth opportunities with Kristen Deese, the virtual CFO specializing in the home service industry. With Kristen's expertise, you can eliminate overwhelm and use your financials as a powerful tool for growth. Not only that, but she'll even provide training for your in-house accounting team, ensuring they're equipped with the knowledge you need. Visit www.thefwordofbusiness.com ⁠and discover how she can transform your business's numbers into a powerful tool! Connect with Michael! LinkedIn, Facebook, Instagram or visit the website: heydudeplumbing.com Connect with Justin! LinkedIn, Facebook or visit the websites: Freedom Blueprint Academy, www.gcbcoaching.com Tweetable Quotes: "I believe in timing I believe in everything happens for a reason, and when it happens is a perfect time." - Michael Kenady "It's not about being a sales guy; it's more about giving value to the customer." - Justin Deese Apple Podcasts: https://podcasts.apple.com/us/podcast/freedom-blueprint/id1689795253 Spotify: https://open.spotify.com/show/7bU3lSPtMoBdIEDoRuI9rX?si=0ac4e687bc51462e