01 - Ditch the 9–5: How Mel Booth & Klara Akerstrom of Marketing Lab Built a Thriving Agency

Send us Fan MailWelcome to the very first episode of Between The Bells – the podcast for ambitious entrepreneurs building brilliant businesses that fit around family life. I’m your host, Rebecca Newenham: founder of Get Ahead, franchise consultant, business mentor and proud mum of three.In this debut episode, I’m joined by the fabulous Mel Booth and Klara Akerstrom – co-founders of the award-winning Marketing Lab. These two inspiring women met at the school gates and turned a shared desire for flexible work into a thriving agency. Ten years on, they’re still going strong – and loving every minute of it.We dive into: ✨ The honest story of how their business began✨ What makes their partnership work (and why it’s not always for everyone)✨ Adapting a business model as your children grow✨ Their favourite tools for staying organised and connected✨ Brilliant marketing advice to help you stand out and attract the right clients✨ The all-important reminder not to compare your journey to anyone else'sBell Ringing Takeaway: Mel’s advice on tuning out comparison and staying focused on your goals is a must-listen for anyone in the early stages of business.Mel’s Homework Assignment: Take a fresh look at your messaging. Is it clear what you do, who you help, and how people can work with you? And does your personality shine through?🛎️ Between The Bells Quickfire RoundYou’ll also hear Klara’s morning routine, her productivity tip for staying focused, and why a good to-do list can make or break your day.🎙️ Edited with precision by podcast editing master, Mike Roberts of Making Digital Real ⏺️ Got feedback, a question, or want to be on the show? Leave me a voice message by CLICKING HERE – we might even feature it in a future episode!✨ Subscribe, follow, and share with anyone who’s growing their business between the bells.🔗 Connect with Rebecca on LinkedIn: linkedin.com/in/rebeccanewenham 🌐 Learn more about Get Ahead: getaheadva.com