#01 Jasmin 'Jay' Karatas: Gamification & Brand Psychology - How End Bosses and True Belonging Drive Breakthroughs

Why does real life feel so unrewarding? Host Meret is joined by Jasmin "Jay" Karatas, a self-proclaimed creative rebel whose work in UX and Design Thinking is all about hacking human behavior to create systems that genuinely move people. Jay uses Gamification to show that life and business need more "epic wins." In this episode we dive deep into the Psychology of Brands to explain why the concept of an "End Boss" in your professional life is actually a powerful tool for growth and we tackle the provocative ethical question: When does designing for engagement cross the line into "gamblification" and manipulation? Jay's Recommendation: Look into a childhood game you played with enthusiasm and put that context into a non-game scenario to find your own gamification approach.Guest Links: You can find more about Jay and her work on her LinkedIn profile: https://www.linkedin.com/in/jasminkaratas/