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#01 LA VISITE MÉDICALE : A-T-ELLE ENCORE UN RÔLE CLÉ EN MARKETING SANTÉ ? episode artwork

EPISODE · Feb 6, 2026 · 1H 4M

#01 LA VISITE MÉDICALE : A-T-ELLE ENCORE UN RÔLE CLÉ EN MARKETING SANTÉ ?

from Marketing Santé · host Comité éditorial Marketing Santé

La visite médicale a longtemps été un pilier du marketing santé.Mais aujourd’hui, à l’ère du digital, des nouveaux usages et d’une relation soignant plus exigeante, quel est encore son rôle réel ?Dans cet épisode, on décrypte :- l’évolution de la visite médicale- son impact dans les stratégies de marketing santé- les enjeux actuels (éthique, utilité, performance)et les pistes pour la faire évoluer intelligemmentUn échange pour mieux comprendre comment créer de la valeur, au-delà du simple discours commercial.Merci à Pascal André, Sathya Nadarajah, Jean-Claude Roche et Gregory Cordano pour leurs interventions !Retrouvez-nous sur tous les réseaux Marketing Santé !⁠LinkedIn , ⁠⁠Instagram⁠, ⁠TikTok, ⁠⁠Marketing Santé

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#01 LA VISITE MÉDICALE : A-T-ELLE ENCORE UN RÔLE CLÉ EN MARKETING SANTÉ ?

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