010: Bithoven - Regendo a sinfonia de dados | Tio Nerd

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Em 1982, o futurólogo John Naisbit previu  no seu livro High Tech High Touch que no futuro a tecnologia iria nos auxiliar com nossas interações na busca por um propósito. Uma corrente moderna da economia percebeu o contrário, que a tecnologia mudou o comportamento das pessoas, que passaram a evitar contato humano. Surgia a Low Touch Economy. Comum em ambas está a necessidade cada vez maior do uso de dados para traduzir o comportamento humano em commodities. E como o marketing digital absorve essas tendências? Para conversar sobre o assunto, convidamos a Fê Vasconcelos Torres, Supervisora de Mídia na W3Haus e Estrategista Digital. 

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Em 1982, o futurólogo John Naisbit previu no seu livro High Tech High Touch que no futuro a tecnologia iria nos auxiliar com nossas interações na busca por um propósito. Uma corrente moderna da economia percebeu o contrário, que a tecnologia mudou o comportamento das pessoas, que passaram a evitar contato humano. Surgia a Low Touch Economy. Comum em ambas está a necessidade cada vez maior do uso de dados para traduzir o comportamento humano em commodities. E como o marketing digital absorve essas tendências? Para conversar sobre o assunto, convidamos a Fê Vasconcelos Torres, Supervisora de Mídia na W3Haus e Estrategista Digital.

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010: Bithoven - Regendo a sinfonia de dados | Tio Nerd

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This episode was published on June 13, 2020.

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