010 - Building A Personal Brand In The Marine Industry with Ben Taylor

Summary Ben Taylor is a journalist and reporter in the marine industry who focuses on B2B content. He started his own media production company, Ben Taylor Media, to provide authentic and entertaining content for businesses in the industry. His consistent tagline, 'What's Going On?', has become synonymous with his brand and helps to engage his audience. Ben emphasizes the importance of being authentic and entertaining in social media content, and advises small businesses to focus on the most interesting aspects of their company. He also shares his workflow for creating content, including the use of the first take and the importance of planning. In this conversation, Ben Taylor discusses the importance of personal reputation and branding in the marine industry. He shares his experience of becoming a published author and the impact it had on his positioning. Ben emphasizes the value of focus and staying true to what you're good at, rather than getting distracted by new ventures. He also highlights the significance of building relationships and helping others in the industry. Ben talks about the challenges of being a marine industry presenter, including the logistics of running a business while traveling. He concludes by expressing his excitement about interviewing the new director of IBEX and the importance of having the right people on a boat.   Join his International Marine Networking group here: https://mailchi.mp/6aa257d82055/international-marine-networking   Connect With Steve Govel Website | Instagram | Facebook | TikTok | LinkedIn Connect With Ben Taylor LinkedIn | Instagram | Facebook   Takeaways Be authentic and entertaining in social media content, focusing on the most interesting aspects of your company. Plan your content and use the first take to capture the most authentic and engaging moments. Develop a memorable tagline or hook to make your content stand out and create consistency. Consider writing a chapter in a book or collaborating with others to increase your reach and credibility. Positioning is key in building a strong brand and attracting the right audience. Personal reputation and branding are crucial in the marine industry. Focus on what you're good at and stay true to your expertise. Building relationships and helping others can lead to long-term success.   Sound Bites "The first take is the best take."   "If one person says something, it has a different level of impact compared to if somebody else said exactly the same thing."   "Being a published author is great for positioning, branding, and reputation."     Chapters   00:00 The Power of Storytelling in Social Media   02:08 Ben Taylor's Journey in the Marine Industry   05:56 Identifying Gaps in the Marine Industry   10:11 The Shift to B2B Content Creation   13:51 Developing a Consistent Content Strategy   18:07 Authenticity and Entertainment in Social Media   21:57 The Importance of Planning and Workflow   25:46 Pivoting and Growing During the Pandemic   28:35 Navigating the Pivot and Grow Mindset   29:30 The Power of Positioning and Branding   31:56 Finding Focus Amidst Distractions   34:22 Taking Calculated Risks in Business   36:40 Building Long-Term Relationships and Trust   39:36 The Importance of Community and Giving Back   42:01 Insights from Industry Leaders   45:18 Trends in the Marine Industry   48:39 Rapid Fire Insights and Reflections