010 | ¿Cómo comunicar para innovar? feat. Álvaro Ballero de The Content Lab

from Podcast 95% - Innovación Corporativa | Startups | Negocios · host Matias Rojas De Luca

En este capítulo analizamos el rol de las comunicaciones en los procesos de innovación corporativa. Hablamos de cómo una correcta comunicación permite facilitar los procesos de coordinación entre los equipos y también la recepción y adopción de las innovaciones por parte de los usuarios u otros stakeholders. Un crack de la comunicación, Álvaro Ballero, nos cuenta su experiencia desde el mundo de la televisión. Sugerimos los siguientes links para más información respecto a las comunicaciones para la innovación: https://robohub.org/communicating-innovation-what-can-we-do-better/ https://instituteforpr.org/six-ways-to-enhance-innovation-through-internal-communication/ https://www.startus-insights.com/innovators-guide/effective-communication-for-innovation/ https://www.forbes.com/sites/forbescommunicationscouncil/2022/01/31/when-communication-is-at-its-best-so-is-innovation/?sh=b4c54246c7d5 https://knoow.net/en/social-human-sciences/communication-sciences/innovation-communication/#:~:text=In%20general%2C%20innovation%20communication%20is,communication%20objectives%20must%20be%20addressed

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This episode was published on September 7, 2023.

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