EPISODE · Sep 30, 2024 · 25 MIN
010_GTM全能王（上）
from 雀实有料
GTM全能王（上）2024年9月30日（星期一）25分钟【嘉宾】花枝周，前传统车企产品营销专家，小红书【花枝周】博主【主持】云雀Annie，零售市场客户体验官，汽车品牌营销人，商业观察者【后期】曼曼，资深后期剪辑师【本期内容提要】02:03 花枝周是谁？03:54 传统车企市场公关部的职能划分06:41 GTM为何物？10:00 GTM什么时候、怎么进入汽车营销圈的？14:00 在汽车行业，GTM与传统营销的区别22:05 GTM如何串联产品生命周期中的各个部门24:20 什么样的人才适合进入GTM团队？感谢您的聆听，预祝假期愉快！
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