EPISODE · Sep 25, 2025 · 16 MIN
011.【4-2】SNS時代の店舗構想の裏側【株式会社ポム川浦社長編2】
from IKASHIAI ATM RADIO
SNS全盛の時代、店舗ビジネスは「売る場」から「体験を共有する場」へと大きく変化しています。本エピソードでは、韓国で定着しているセルフ写真館を渋谷で挑戦。韓国トレンドをいち早くキャッチし、ローカライズしながら事業を広げていく戦略の裏側を語ります。 体験そのものをSNSで拡散させる仕組みづくりなど、従来の店舗経営の常識を覆す数々のアイデア。日本の若者やインバウンドでの外国人の消費行動に合わせて再構築するプロセスは、これから新規事業を立ち上げる経営者にとっても大きな学びになるはずです。 変化の激しい時代において、トレンドをただ追うのではなく、戦略的に取り込み、自社の強みに変える。川浦社長の挑戦は、既存ビジネスの再構築や新市場開拓を考える経営者にとって、実践的なヒントが満載です。 SNS時代の体験型店舗の勝ち残り方。ぜひお聴きください。 株式会社ポム https://pom-inc.co.jp 2025年5月16日登壇
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011.【4-2】SNS時代の店舗構想の裏側【株式会社ポム川浦社長編2】
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