011: Ashley Young — When You Realize You’re Talking to the Wrong Person

A conversation about what happens when a practitioner builds their business in connection with their market instead of trying to figure everything out alone.In this episode, I’m joined by Ashley Young, a sober mom and coach who helps other moms stop negotiating with alcohol and create lasting sobriety by first getting out of survival mode and rebuilding their identity.What we explored:• How real conversations with her audience are shaping Ashley’s messaging and offer in real time• Why market research through community conversations is more powerful than hypothetical exercises• The breakthrough moment when she realized she had been speaking to the wrong stage of her audience• Using curiosity and connection to identify ideal clients — and respectfully rule out the wrong ones• Designing a group program for overwhelmed moms without adding more pressure to their livesWhen you build in conversation with the people you’re trying to help, clarity comes from real data — not guesswork.Ashley’s links:→ Instagram: https://www.instagram.com/fizzyandfree→ Podcast: The Fizzy and Free Show→ Email: [email protected] Sophie’s links:👁️ Book a Behind the Practice Podcast Conversation: https://calendly.com/sophiecampise/podcast-interview-ren-behind-the-practice👁️ Learn more about Ren: https://www.ren-wellbeing.com/👁️ Follow along on Instagram: https://www.instagram.com/ren.wellbeing/👁️ Everything else: bio.site/ren.wellbeing🤍