#011 | Get Your Messaging Right - passion inspires

What this episode covers

One of the first things we do in marketing is look at all the outward demographics - age, race, gender, income, geography, etc. We can identify what makes us different from each other and we try to understand how those differences can help us market to other people better. But, what if we asked the question, “How are we alike?” when we begin the marketing process? How would that shift your messaging or appeal? In this episode, we discuss three insights that help can figure out the right message for your nonprofit. Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

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Frequently Asked Questions

How long is this episode of passion inspires?

This episode is 10 minutes long.

When was this passion inspires episode published?

This episode was published on January 16, 2025.

What is this episode about?

One of the first things we do in marketing is look at all the outward demographics - age, race, gender, income, geography, etc. We can identify what makes us different from each other and we try to understand how those differences can help us market...

Can I download this passion inspires episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.