passion inspires

Ep 16.  Rising rents. Increasing costs of living. Families working full-time yet struggling to make ends meet. As affordability challenges continue to grow across America, more families are finding themselves just one unexpected expense, medical emergency, or job loss away from losing their housing. In this powerful episode of Passion Inspires, Jeff sits down with Family Promise National CEO Cheryl Shook to explore the hidden realities of family homelessness, the lasting impact housing instability has on children, and why the face of homelessness often looks very different than most people imagine. Cheryl shares insights from her journey leading a national organization serving nearly 200 communities, while reflecting on how Family Promise transformed its impact by shifting its messaging to focus on the "voice of the child." Together, Jeff and Cheryl discuss how empathy-driven storytelling changed Family Promise’s donor engagement and reshaped perceptions of homelessness. This conversation will challenge assumptions and shed light on one of the most urgent issues families are facing today.   #ScottAllenCreative #FamilyPromise ##nonprofitleadership #Storytelling #homelessness #NonprofitMarketing #FamilyHomelessness #HousingCrisis #AffordableHousing #CostOfLiving

Ep 15.  In this episode of Passion Inspires, Jeff sits down with Keith Hopkins, president of Hopkins Fundraising Consulting, for a candid and insightful conversation about what it really takes to lead a successful capital campaign, and explains why campaigns often fail long before they begin. Keith shares his unexpected journey from teaching to fundraising, revealing how decades of experience and nearly 300 campaigns have shaped his approach. What quickly becomes clear is that successful campaigns aren’t just about raising money; they’re about alignment, trust, and doing the foundational work before ever asking for a dollar. Throughout the conversation, Keith shares about the common pitfalls nonprofits face, from leadership misalignment to weak donor relationships. He emphasizes the importance of starting from a place of organizational health, where boards are unified and leadership is humble. The episode also dives into the strategy behind campaigns, from the critical role of feasibility studies to the disciplined, step-by-step process that keeps teams focused and moving forward without burnout. Keith’s approach is both structured and relational. He expresses the importance of blending data with impactful storytelling to connect with different types of donors. At its core, this conversation is a reminder that fundraising done well is deeply human work. It requires clarity and humility. When organizations get it right, campaigns don’t just raise money, but they strengthen communities.   #ScottAllenCreative #Fundraising #CapitalCampaign #NonprofitLeadership #Philanthropy #NonprofitMarketing #LeadershipMatters #StrategicPlanning  

Ep 14.  In this episode of Passion Inspires, Jeff Johnson shares the story of his partnership with Scott Allen Creative. It all started with a simple coffee shop conversation, and slowly grew into something much deeper than just creative work together. At the time, International Needs was stepping into a really important season and needed help telling that story. But what made that first meeting stand out wasn’t a pitch or a plan; it was the feeling of being understood. Jeff Johnson talks about how meaningful it was to have someone slow down, ask good questions, and really want to understand the heart behind their mission before trying to shape how it would be shared. That became the foundation for everything that followed. Throughout this conversation, Jeff Johnson reflects on what it looks like to have a creative partnership that feels collaborative and deeply rooted in trust. Not just someone producing content or checking off deliverables, but someone willing to listen, bring clarity, and genuinely care about telling their story in a way that feels true to who they are. He shares what it was like to finally see the heart of International Needs captured in a way that felt real.  There’s also a beautiful thread throughout this episode about the way International Needs works around the world, partnering with local leaders who know their communities, understand their people, and are called to serve in ways that make sense for their own culture.  More than anything, this episode is about what can happen when people stop approaching work like a transaction and start building something together. It’s about listening well and creating with care. It’s about the kind of partnerships that don’t just help you do better work, but remind you why the work matters in the first place.

Ep 13. What if LinkedIn worked better when you stopped trying so hard to “market” yourself? In this episode of Passion Inspires, Jeff talks with Karen Horrigan of Kareismatic about how to build a LinkedIn presence that actually feels human. Karen shares why your personal profile matters more than your company page, why genuine storytelling beats salesy content, and how real conversations create stronger relationships on LinkedIn. Karen provides tips on what to fix in your profile and what kind of content people will actually respond to. Discover why AI-generated posts can quietly damage trust, and how just one hour a week of intentional engagement can make a real difference. This conversation is packed with honest insights for anyone tired of trying to sound polished yet still feels disconnected. Key takeaways: Why your LinkedIn profile is your first impression How to make your content more personal, meaningful, and relatable The difference between posting for attention and posting for connection Why fewer, better posts can outperform constant content How authentic engagement builds trust and visibility If social media has ever felt performative or impersonal, this episode is for you. Full of refreshing insights, we hope this encourages you to simplify your approach and get back to what matters most: Real relationships. Check out Kareismatic! https://www.kareismatic.com/  

Ep 12.  What happens when a mother turns a personal breakthrough into a movement that changes lives? In this episode of our Start Up Nonprofit series on Passion Inspires, we sit down with Tosha, founder of Pawsitive Friendships, to hear how one unexpected moment with her son and their French bulldog, Zoe, sparked something extraordinary. After her son was diagnosed with high-functioning autism in 2012, therapy felt overwhelming, and progress felt slow. But when Zoe became part of the process, everything changed. Challenging exercises turned into moments of joy, motivation, and real growth. That experience led Tosha to train Zoe as a therapy dog and eventually launch a nonprofit designed to help other families experience the same kind of breakthrough. Today, Pawsitive Friendships serves thousands of children and adults through intentional animal-assisted programs. Dogs, pigs, horses, and other animals help participants build confidence, develop motor skills, and reconnect with learning in ways that feel safe and encouraging. In this conversation, you’ll hear the heart behind the mission, the realities of building a nonprofit from the ground up, and why animals often unlock progress where traditional approaches fall short. Tosha also shares her dream of creating a dedicated farm where even more individuals can experience healing, growth, and belonging. If you love stories about purpose, innovation, and the powerful bond between humans and animals, this episode will leave you inspired.

Ep 11.  In this episode, we sit down with Kema Charles, Founder and Executive Director of Lights, Camera, Discover, a nonprofit that is transforming the lives of youth through filmmaking, creativity, and life skills. What began as a passion rooted in Kema’s own journey through the entertainment industry has grown into a powerful, tuition-free STEAM program serving youth ages 8–18 (and now up to 24). Through after-school, weekend, and summer programs, students are introduced to every aspect of the film and entertainment world, from acting and directing to lighting, budgeting, makeup, and production, while also gaining workforce readiness, confidence, and real-world skills. But this conversation goes far beyond filmmaking. Kema shares how Lights, Camera, Discover has become a safe space for young people navigating bullying, mental health challenges, and life circumstances that often leave them feeling unseen or unsupported. By removing financial barriers and fostering a sense of belonging, the program allows students to discover not just creative talents, but their own worth and potential. From students finding career paths in broadcasting and comics to parents witnessing remarkable growth in maturity and confidence, the impact is deeply personal and far-reaching. As the organization approaches 15 years of service, Kema reflects on her vision for the future, expanding into communities across the country so more youth can have a place to learn, create, and feel safe. This episode is a powerful reminder that when creativity meets compassion, lives are changed, and that investing in youth is one of the most meaningful ways to shape the future.

Ep 10.  As part of our newest series, Start-Up Nonprofits, we hear from Andy Gibson,  who shares the heart behind Certain Hope Community, a nonprofit founded to bring connection, hope, and belonging to families raising children with disabilities. Andy and his wife Laura’s youngest daughter was born with a rare chromosome disorder that introduced countless hospital stays, difficult conversations, and moments of deep uncertainty. Alongside the medical and emotional challenges came something quieter but just as heavy: isolation. The kind that settles in when others don’t fully understand the loss of expectations, the constant advocacy, or the strain placed on the entire family alongside navigating everyday life. Through their own journey, Andy and Laura recognized a powerful truth that no family should have to walk this road alone. Certain Hope Community was born out of that need for in-person community, shared meals, accessible adventures, and spaces where families are seen, supported, and celebrated. This conversation is about choosing to focus not on limitations, but on what is possible, and how faith, joy, and community can transform even the hardest stories.  

Ep 9.  In this episode of our Nonprofit Changemakers series of Passion Inspires, we sit down with Nonprofit Consultant and Author, Kevin Eastway, as he completely reframes how we should think about fundraising and donor relationships. Kevin shares honestly how fundraising didn’t feel like a two-way street at first; it felt like he had to convince people to give, treating them like ATMs. To him, this transactional approach felt inauthentic, and that discomfort is what motivated him to change the way he thinks about raising funds. Kevin introduces the idea of “mutual plenty,” the belief that fundraisers have something to give donors, too. Instead of making constant withdrawals, we can make deposits into their lives through genuine care, curiosity, and meaningful connection. He talks about the common fear of fundraising and how to help donors figure out their unique role in the organization’s mission. In this episode, you’ll hear practical, heart-level guidance: Hold your donors loosely and care for them deeply. Even if that means sometimes saying, “If this vision doesn’t align for you anymore, can I help steer you toward something that does?” Treat every ask as an invitation to participate. Trusting that their life will be different because they said yes, and empowering them to feel they have a role in the organization. Clarity is key. A reminder that you shouldn’t take it too seriously, and how giving time for a response can change everything. Alumni groups and community-based models are powerful. Essential for building a deeper, more sustainable donor ecosystem. If you’re in nonprofit leadership, development, or donor stewardship, we hope this conversation inspires your great, essential work. We also hope this encourages you to see fundraising as relationship-building and shared missions that serve both sides equally, not just meeting a number. 

Ep 8. In this second episode of our Nonprofit Changemakers series, we sit down with Beth Fisher, author of Remorseless, cancer survivor, and former Chief Advancement Officer at Mel Trotter Ministries, to unpack what it really means to lead with heart, strategy, and equity in the nonprofit world. After 25 years in corporate sales, Beth made a bold shift to the nonprofit sector, bringing with her a business mindset rooted in compassion and purpose. She opens up about surviving leukemia at 25, navigating single motherhood, rediscovering faith, and finding her voice through storytelling and service. Together, we’re discussing the challenges nonprofits face, from chronic underfunding and low staff pay to outdated mindsets that limit impact. Beth challenges us to rethink what good stewardship looks like, urging leaders to: 1. Treat employees with the same dignity they extend to those they serve 2. Operate with strategic, for-profit-level excellence 3. Invest in marketing and storytelling as vital tools for growth Her message is clear. Nonprofits are not “just” nonprofits; they are powerhouses for change. We hope this episode will ignite your purpose, challenge your perspective, and remind you why people, not profit, are the true measure of success.

Ep 7.  As part of our new series, The Nonprofit Changemakers, we sit down with Lisa Mathews, CEO of 70x7 Life Recovery, an organization walking alongside men and women returning to society after incarceration. Lisa shares the unique challenges returning citizens face, like barriers to housing and employment, decision fatigue, shame, and re-entering a world that has moved on without them. Lisa also reflects on her journey from a “rescue mentality” in nonprofit work to an empowerment-based approach that honors the strengths and gifts each person already carries. Instead of approaching returning citizens as problems to fix, Lisa emphasizes meeting them as equals—people with inherent value, gifts, and stories that matter. She shares how 70x7 fosters spaces where accountability and compassion exist side-by-side, giving individuals the opportunity to rebuild their lives without being defined by their past. This shift from a rescue mindset to one of empowerment and dignity has transformed not only the lives of participants but also the hearts of volunteers, mentors, and community partners. Through moving stories of resilience, friendship, and restored hope, this conversation reminds us of the power of forgiveness, the beauty of walking alongside others, and the importance of seeing people not through the lens of their mistakes, but as human beings full of potential and worth--with the dignity that everyone deserves. 

Ep 6. In this deeply moving episode, we dive into the remarkable journey of Paws With a Cause, a nonprofit that trains assistance dogs to transform lives. What starts as a story of financial hardship becomes a testimony to the power of passion and storytelling. Jeff shares how Scott Allen Creative unexpectedly landed a pitch with Paws at a time when the organization was in crisis. Competing against top-tier firms, he doubted their chances, but Rachel, Project Manager with Scott Allen Creative for over 15 years, went above and beyond. She delivered a two-year marketing plan as an added gift to their pitch. That bold move, paired with their refusal to sacrifice the research needed to tell the right story, marked the start of a purpose-driven partnership. What followed was more than just a branding project. Through interviews with clients, trainers, and the founder, they uncovered something powerful: these dogs weren’t just helpers, they were healers, companions, and bridges back to life. One student in a wheelchair said his Paws dog helped him meet and talk with people at school, which gave him more confidence. A woman who suffered seizures said her Paws dog gave her moments of life back. Another child with autism found comfort and emotional peace through his dog’s calming presence. The rebrand focused on these stories. Instead of spotlighting pristine photos of the dogs alone, the team shifted the lens to the relationship. Messaging like “You calm me,” “You open doors,” and “You saved my life” captured the emotional core of each human/dog bond. And then came the "You Needed Me" video. With narration from the perspective of a service dog, this heartwarming and educational short film touched both corporate funders and schoolchildren alike. This episode is a testament to how storytelling can rescue a mission and elevate it to new heights. It’s about the kind of connection that opens doors—literally and figuratively—for people who thought theirs had closed, and a heartwarming love story between each human and their service dog.

Ep 5.  In this heartfelt episode, Jeff reflects on his journey of discovering and partnering with Senior Neighbors, a Grand Rapids nonprofit committed to serving older adults. What began as a casual hallway conversation with then-Executive Director, Bob Barnes, evolved into a transformative collaboration centered around one powerful insight: as people age, they often lose key relationships and face increasing isolation. From that truth, the brand statement “No Longer Alone” was born, which now anchors the organization’s mission and messaging. Jeff shares stories of seniors like Elmer, a widower who found renewed joy and friendship through a local senior center. The episode also highlights the creative marketing campaigns that brought visibility and emotional resonance to Senior Neighbors’ work, from humorous video spots to moving storytelling that secured funding and changed perceptions. More than a look into their marketing, this episode is also a tribute to the vital role Senior Neighbors plays in combating senior isolation and honoring every stage of the aging journey. It’s a thank-you to Bob Barnes for his decades of service, and a call to see, support, and stand with the seniors in our lives so that they are no longer alone.

Ep 4.  In this uplifting podcast episode, Jeff celebrates the powerful creative partnership his team at Scott Allen Creative had with Mary Buikema, former Executive Director of Habitat for Humanity of Kent County. From the deeply moving “I See a Castle” Annual Report, inspired by the words of a young girl seeing her Habitat home for the first time, to the transformative “Building Blocks” Campaign, this episode highlights the impact these various projects had throughout their beautiful partnership. Other projects shared in this episode include branding for the ReStore retail outlets, radio ads, volunteer campaigns like “Brush with Kindness,” and creative, story-driven marketing materials that empowered Habitat for Humanity to connect with donors and the community on a deeper level. Mary’s vision and willingness to speak from the heart, combined with Scott Allen Creative’s thoughtful, value-driven creativity, sparked a multi-year partnership that helped Habitat for Humanity gain the recognition it needed and deserved to help expand its mission of transforming lives and neighborhoods.  #MissionDrivenMarketing #HabitatForHumanity #CreativePartnership #InspiredMarketing #RealImpactStories #PassionInspires #ScottAllenCreative

Ep 3.  In this episode, Jeff shares the powerful story of Rev. Dr. Judy, who answered God’s calling to leave a life of wealth and comfort to serve the vulnerable in the Kibera slums. What began as a small act of compassion for four women in need, has now blossomed into Home Care Spiritual Fellowship, a ministry serving thousands through education, job training, and Bible Clubs. Jeff also shares the story of Samuel, a young man born with a disability and raised in poverty, who became the first in his family to graduate from high school through child sponsorship. Through stories of women learning dressmaking skills and children being fed and taught through Bible Clubs, Jeff reflects on how God is using these ministries to bring hope and healing.  Additionally, Jeff shares the awe-inspiring moments of his safari, which helped him reconnect with the wonder and joy of God's magnificent creation.  ✨ Highlights: The power of child sponsorship Dr. Judy’s faith-filled leadership and resilience The ripple effect of Bible Clubs and job training ministries The reminder of God’s beauty in both creation and people "A single tree, no matter how large, cannot make a forest... but together, we thrive."

Ep 2.  In this inspiring episode, we sit down with Jeff Johnson, President of International Needs USA, to explore the humble beginnings of this global nonprofit. From what started as a single $5 gift, to a recent vision to raise $1 million to reach 1 million, Jeff shares how small gifts can create lasting impact when led by faith. Learn more about the history of International Needs, how it operates as an Indigenous-led ministry, and why building long-term relationships with donors matters. “Our job is to plant trees, in whose shade we will never sit. But shade will come." This episode is a must-listen for anyone passionate about missions, purpose-driven marketing, or simply wondering how their small gift can make a big difference. Hosted by Jeff Terpstra through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com. 

Ep. 1  I always wondered why cups of cold water were important to the One who taught us so much about sacrificial love. He said, “If anyone gives even a cup of cold water to one of these little ones he will be rewarded.” My father exemplified that to me. Every day he would show small acts of thoughtfulness to those around him. I remember him helping my blind mother with the dishes, bringing meals to a family in need, and offering up his two apartments so missionary families had a place to stay and visit. For him, every day was a day to look around and ask, “What can I do today to remind the people around me that they are loved?” In this episode, I share defining moments that shaped my journey, including: 🎨 A trip to an art store that unlocked my creative calling 🖌️ Drawing an African chief and discovering that bringing joy to others is my purpose in art 📚 A librarian’s encouragement that led me to Kendall College of Art & Design 📖 A gifted book that inspired the marketing agency we are today These moments may have seemed small at the time, but they left a lasting impact. I hope you enjoy listening to this episode "How It All Started" and that it might inspire you to see the beauty in simple, thoughtful gestures.  Hosted by Jeff Terpstra through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

Why do great designs stand out? While it may be challenging to pinpoint the exact reason, most people can recognize them instantly. In this episode, we explore the fundamental principles that guide designers in their creative process. Our goal is to provide you with a deeper understanding and practical insights into crafting exceptional designs. Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

Writing is the bridge to people’s hearts. In the latest episode, we discuss "Stein on Writing" by Sol Stein. The book is a masterclass on effective communication and storytelling, offering insights that nonprofits can leverage to improve their messaging. Sol Stein wrote, “Readers don’t want to be told what to think or feel—they want to experience it for themselves.” We vaguely tell our audience to buy (and read) the book. Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

When it comes to naming or renaming your organization, it’s easy to feel the weight of the decision. A name is often the first impression, a lasting one that will shape how people view your brand. Whether you’re starting fresh or considering a rebrand, two primary approaches can help guide the process. Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

Hear the story behind the rebrand that Scott Allen Creative did for a nonprofit organization in Arizona that went from Veterans Heritage Project to Imprints of Honor and the lessons we learned from the process. Learn more about Imprints of Honor at https://www.imprintsofhonor.org/ Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

You may be thinking of rebranding your organization. Rebranding may come in the form of a new name or an entire new visual identity. How do you know if it’s a good time to rebrand? In this episode, we’ll share two reasons why you shouldn’t rebrand and three reasons why you should.  Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

When research moves our heart, our goal should be to bring that enlightenment to other people’s hearts in a beautiful way through our marketing efforts. It invites them into that journey of discovery. Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

In the realm of market research, looking to experts can provide invaluable guidance. By understanding what industry leaders are saying, we can align our strategies with broader research and societal attitudes. The greater conversations about our nonprofit's mission may be beneficial in determining a marketing objective. In this episode, we do a case study of how studying psychology experts helped craft a lead brand statement for a local nonprofit, Literacy Center of West Michigan. The research provided key insights that ultimately led to a powerful brand statement. A more informed decision can create more meaningful change. Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

You can learn a lot by looking at your competition and looking at those who are simply knocking it out of the park (experts) regardless of endeavor or application. How should these two approaches be combined to get the results you are looking for in marketing? In this episode, we discuss why the two different approaches in external research is important before starting the creative process. Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

One-on-one interviews are the most effective way to gather the quantitative research you are looking for. This is where you can discover your belief, your hero, or how you can best make an impact in the world. The interviews help provide the understanding of why you’re doing what you’re doing.  It gets to the heart of the organization more clearly. In this episode, we discuss these methods of market research and how interviews should be handled. Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

One of the first things we do in marketing is look at all the outward demographics - age, race, gender, income, geography, etc. We can identify what makes us different from each other and we try to understand how those differences can help us market to other people better. But, what if we asked the question, “How are we alike?” when we begin the marketing process? How would that shift your messaging or appeal? In this episode, we discuss three insights that help can figure out the right message for your nonprofit. Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

Before writing a headline or designing anything, we must do the research first. David Ogilvy, a British advertising executive known for his emphasis on creative copy and considered the "Father of Advertising," wrote about the importance of research before any creative is done. In this episode, we discuss the "four knows" of research - the four things you should find out about through the act of research. Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

What is the greatest need at your nonprofit? Donor acquisition? Unified message across all departments? New name and brand for the organization? Connecting with a younger generation through social media? Trying to keep the lights on? Saying no to so many things? Focus. Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

You may not be aware of the history of our marketing agency, let alone, where the name Scott Allen even came from in Scott Allen Creative. When people first come across the name, people’s initial reaction is typically, “Who is this Scott Allen!?” or “How did you come up with the name?” Well, if you have ever found yourself wondering how this name came about, we want to provide you with those answers. There is a rich history involved and we decided to tell the story in this episode. Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

What do you do if you find yourself in "survival mode" as a nonprofit organization? How do you pitch to donors when you are just trying to keep the lights on? This is an incredible challenge that nonprofits face. This question came about when discussing the second step of creating a marketing plan. Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

The final step in creating a marketing plan for your nonprofit organization. Make sure to check out the other steps. Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

The Marketing Plan Second Step's discussion got interrupted, so this is the continuation on the topic of prioritizing the needs of your organization. Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

You only have so much energy, time, and budget. So how do you prioritize your marketing initiatives for this year? When your resources are limited, it’s critical to create a tiered list based on what will give you the greatest ROI. In this episode, we discuss the second step in creating a marketing plan. Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find out more at scottallencreative.com.

A marketing plan outlines an organization's overall marketing strategy and specific initiatives for a designated period, usually one year. In this episode, we discuss the necessary first step in creating a marketing plan. Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find out more at scottallencreative.com.

Passion. For nonprofit development and marketing professionals the center of our conversation is often “how can we get and retain more donors?” It’s our job to find answers to those questions. If we seek to be genuine in this quest we discover that passion is a powerful driving force. Passion attracts. Passion inspires. Shared passion unites us. And passion moves us to invest our lives and resources in causes we believe in. In this episode, we discuss how passion plays a role in nonprofit marketing. These are a series of short clips with one marketing insight in each, geared toward development and marketing teams at nonprofits. Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

Being in marketing or development for a nonprofit can be incredibly challenging at times. Pressures can come to you from many directions. These are short clips to share golden nuggets of insights that have been discovered over 40 years of working with nonprofits. Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find out more at scottallencreative.com.