011: What to Blog About When You Don't Know What to Blog About

The Heart of Marketing podcast continues with episode 11, and this episode is the laughingest ever! Jayme Soulati and Authentic Blogging cracks herself up with Chinese casket humor and a story about a Las Vegas businessman trying to crack the funeral industry with imported caskets. Once John Gregory Olson Content Ideas gets Jayme back on track, this episode actually sings with intense ideas for bloggers. Jayme and John do a back and forth with tips on content styles, and throughout this episode each offers solid proof about why blogging is the true core of content marketing and social media marketing. Jayme and John are both bloggers who write on marketing, PR, digital marketing, the Interent, and social media. Series: 2 of 3 on blogging for your business John Olson is a digital marketer and consultant for small-to-medium businesses. He has held positions in corporate marketing with Thomson Reuters and a variety of other companies. Jayme Soulati is president of Soulati Media, Inc. and a message mapping master. She hails from Chicago's PR firms and delivers full-service blended marketing with a PR core. Contact: [email protected]