012: Communication Strategy

Episode 012: Communication StrategyHow is marketing and communication changing in AEC?Guest:Amanda Walter, Owner of Walter CommunicationsAmanda Walter works behind-the-scenes with companies and individuals in the related design and planning fields of the built environment. She helps clients share their knowledge and stories that shape their public reputation and advance toward their business goals. Her specialties are building robust thought leadership programs, developing emerging communications leaders and training executives to be effective spokespeople and advocates.Amanda spent a decade in-house creating and driving EDAW’s global communications and publishing program, and leading media relations across AECOM. She understands the complexity of firm-wide communications initiatives and the challenge of scaling programs across the nation and world. As a result, her advisory services come from the perspective of an internal resource. Her book, “Social Media in Action: Comprehensive Guide for Architecture, Engineering, Planning and Environmental Consulting Firms” was the first book of its kind and the start of Amanda’s exploration of how new media impacts how people form impressions and make decisions. Show Links: Waltercomms.com