012: Jordan Metcalf - “The value, as a maker, is in the process”

Jordan is an award-winning South African creative director and artist with a focus on thoughtful, story-driven identity design and experimental custom lettering and typography. In this episode, Nathan and Jordan’s discuss his journey from hand lettering and branding to his recent focus on wood carving. They reflect on the impact of social media, the value of working offline, and the tension between creative authenticity and online trends. The episode concludes with a thoughtful exchange on the importance of process over product and the need for both individual and collective responsibility in the face of rapid technological change. Learn more about Jordan Metcalf and his work:Instagram: instagram.com/jordan_metcalfWebsite: jordan-metcalf.com Learn more about Yondr Studio:Podcast page: yondrstudio.com/podcastOnline store: store.yondrstudio.comInstagram: instagram.com/nathanyoder/Info on working with Yondr Studio: yondrstudio.com/process Theme music by Jordan EgstadLearn more about Yondr Studio:Podcast page: yondrstudio.com/podcastOnline store: store.yondrstudio.comInstagram: instagram.com/nathanyoder/Info on working with Yondr Studio: yondrstudio.com/processTheme music by Jordan Egstad