012: Mel Carson on the Benefits of Being Culture First

Hello CoCreators!This week we are delighted to wrap up our discussion on hiring with our second guest, Mel Carson.Mel is Founder & CEO at Delightful Communications, a B2B Technology Marketing Agency based in Seattle. For over twenty years, he's been on a mission to help brands and their leaders be more discoverable, shareable, and memorable. He lives on Bainbridge Island with his wife Ashley, who runs the operations for Delightful, their two fierce daughters, and an assortment of pets and wildlife. During this conversation Mel shares how he has grown his team from a few team members to a team of over 30. He shares the importance of branding, creating a set of principles for the business, and the importance of optimism when growing your team. Be sure to tune in to this week’s episode to hear more about the culture that has been created at Delightful, how Mel and his team have made Delightful a business that’s attractive, and Mel’s top four attributes of a successful leader.How to Connect with Mel:www.melcarson.com Mel on LinkedInMel on InstagramDelightful Communications on InstagramDon’t forget to check out our resources below!Resources: We're launching a Culture Certification Course this year! Are you ready to learn the step by step process for building great culture?! You can learn more here! Our Shared Purpose, Mission, and Principles Audit is a great opportunity for you to make sure you have the compass you need to provide purpose-driven direction, create an inclusive culture, engage team members, and make purpose-aligned decisions. At CoCreate Work, we believe in asking great questions. Click here to receive our guide to 40 Powerful Questions to accelerate your growth. Check out our hiring course, Hiring the Right Team for Your Business, and be sure to subscribe to our email list so you'll know when it's available for purchase. We would love to connect with you! Instagram - CoCreate Work on Instagram La’Kita on Instagram Chloe on Instagram Visit our P...Resources:Leading through growth takes intention. Our capabilities deck shows how we help founders and leadership teams lead boldly and build cultures that scale.Think coaching might be right for you? Schedule a free consultation to explore how we can help you step into your next level of leadership.We would love to connect with you!CoCreate Work on LinkedInCoCreate Work on InstagramLa’Kita on InstagramChloe on InstagramVisit our Podcast PageQuestions you would like us to answer on the podcast? Email us at [email protected]