012: Michael Schein, CEO, MicroFame Media

Michael Schein always wanted to be a rock star, as in a real, musician rock star. A true creative and artist, who admittingly hates making cold calls, he turned his talents into a business that elevates the statuses of other business people.Michael is CEO of MicroFame Media, a marketing agency that turns consultants into celebrities in their fields when they don't have the time to do it themselves. He has created or facilitated the production of content for companies such as eBay, Linkedin, Avectra, TESLA, Inc., SEER Interactive, The Medici Group, Arise Virtual Solutions, Interiors by Steven G., and Citrix. He graduated from the University of Pennsylvania with Honors and got his start at Spin the Bottle, Inc., the production company behind VH1 hit show Pop Up Video. He is an Inc columnist, the leader and moderator of New York Technology Council's (NYTECH) Interactive Marketing Panel Series, and the author of Teenage Roadhogs (MacMillan). Podcast Topics Include: Michael's journey from blogging to writing for Inc. to turning consultants into celebrities Harnessing and encouraging creativity to fulfill purpose for employees Being a niche thought leader Using content effectively in the "Google Wilderness" Following a process to eliminate fear Understanding the core principles of Hype & Connection in business Knowing what you stand for Show notes: http://pivot10results.com/episode12/