012 - Spirits Competitions

Not every brand is in the position to be on every shelf in every store in every market. The marketing that comes from spirits competitions can be one of those things that can catch the right eyes to give your brand a chance - be it the whiskey media, whiskey stores around new markets, or distributors. In today’s episode we discuss the marketing engine that is: spirits competitions. We hit on: What is the overall purpose of these competitions? Are there any noticeable trends for what scores high over the last few years? are competitions worthwhile to those new to the market? Would a bit more transparency in the judging of competitions make for a better, more trusting awards process?  and much more. For questions or topic requests on upcoming episodes, email us at [email protected].