#012: Stephanie Crockett on What Makes a Strong Leader, Creating a Positive Company Culture, and the Secrets to a Great Marketing Campaign

On today’s episode of The Cultivate Podcast, I'm talking to Stephanie Crockett, president and CEO of Mower, a fiercely independent, employee-owned, integrated marketing, advertising, and public relations agency located in Downtown Syracuse.  Stephanie is responsible for growth, planning, culture and leading all internal and external activities of the Agency. With 25 years in marketing and communications, she has led multidivisional complex lead-generation and nurturing programs for key clients including National Grid, FirstEnergy, Avangrid, LG, Turning Stone Resort Casino, Crouse Health, FedEx, Bausch & Lomb, Carhartt and Siemens. She serves as a Member of the BBB National Advertising review board as well as participates in three leadership forums of the American Association of Advertising Agencies (4As). She's Immediate Past Chair of the United Way of Central New York Board of Directors and is a Board Member for CenterState CEO and Loretto. Stephanie is also a Platinum member of the Global Women Presidents Organization. Stephanie is such a powerhouse. It was an honor to sit down and chat with her. Get ready to be inspired, uplifted and motivated.  To connect with Stephanie, click here. To connect with Alex Canavan, click ⁠here⁠. To connect with the Cultivate Podcast, click ⁠here⁠. To connect with the CNY Women's Network on TikTok, click here. To connect with the CNY Women’s Network click ⁠here⁠. UPCOMING EVENTS: Monthly Mingle (Free Networking Event): 12/13/23 4:30-7 PM register ⁠here.⁠ Monthly Breakthrough (Breathwork + Restorative Yoga Flow): 12/13/23 6-8 pm register ⁠here.⁠ Women in Biz Coffee Meetup: 12/16/23 9-11 AM @ Soul Society Juice Bar + Cafe register ⁠here.⁠ This episode is brought to you by the CNY Women’s Network. We're an inclusive organization that operates out of the intention to connect, promote, and elevate Central New York’s entrepreneurial ecosystem through public relations and live events.  As the official by-product of the first annual CNY Women’s Summit, the CNY Women’s Network is on a mission to cultivate community through connection.  This episode is brought to you by ⁠Kithe Studio⁠. A 1,300 Square-ft creative studio in downtown Syracuse, New York.  This episode is brought to you by ⁠Soul Society⁠. Syracuse’s newest juice bar + raw cafe, Soul Society, is inside of The Emerson at 230 West Genessee St. where beauty + wellness starts within.  Soul Society is stocked daily with fresh pressed, cold juices and posh bites to eat. Whether you are looking to add something good for your gut or just need a little pick-me-up, you are sure to find what your body needs.  This episode is brought to you by ⁠Captivate Wellness⁠.  ‘Wellness’ may be a fashionable term, but Syracuse’s most exclusive Wellness and Beauty Bar, CAPTIVATE, makes good on the promise.  The first and only woman-owned facility of its kind, Captivate Wellness focuses on holistic, whole-body optimization. Their proprietary IV infusions target physical health; from advanced hydration to boosted immunity. They are favored for their signature ‘Fountain of Youth’, the N-A-D+ which is an IV (or shot) that boosts organ function, immunity, protects against DNA damage and enhances longevity through its anti-aging properties.  CAPTIVATE’s Beauty Bar enhances your natural glow. They have a full offering of aesthetic treatments and injectables, administered by health professionals not only adept, medically – but trained rigorously in the nuances of the human face. Most of all, CAPTIVATE is on the perpetual hunt for cutting edge, new-age treatments for their clients. Not only are they sought after for their comprehensive Slim program, they're also the pioneers for offering Ketamine therapy in Central New York. Ketamine therapy is a highly effective alternative for decreasing anxiety, depression, OCD, addiction, and PTSD. Learn more ⁠here⁠. They currently have two locations; one in Skaneateles, and one in Syracuse, New York. ⁠BOOK NOW⁠.