012 • Wanna Stand Out? Stop Being A Jack of All Trades

"I want to stand out from the other henna artists in my area, but I have no idea how." I hear it a LOT, and from artists all over the world.  So in today's episode, I'm talking to you about one small shift that you can make in your business to begin to set yourself apart: specializing. I know it might sound scary to focus all of your attention on a single service type, but this is the beginning of building a marketing strategy - promise. Let's get to it! [01:39] "Chelsea, How Can I Stand Out From My Competitors?" [03:50] Competition is NOT What Keeps You From Being Profitable [06:31] A Brand Example: Kate Spade (And How it Applies to YOU as a Henna Artist) [11:16] Specializing Does NOT Mean You Have to Limit Your Services [14:41] Advice For if You're Looking to Stand Out Join in on the conversation! How can YOU niche down in your business? Let's chat about it inside of the Hennapreneur Community on Facebook! --- This episode is sponsored by the Hennapreneur eMagazine! Whether you’re just getting started, you’re ready to go pro, you’ve got a solid business, or you’re ready to scale to the next level, Hennapreneur has a free, downloadable e-magazine that’s ready just for you with insights on how you can better build your business in that unique phase of the game. Each volume features articles specifically for that particular part of the henna journey. Click here to download your free copy!  --- Click here to view the full show notes! --- Love the Show? Subscribe + Review in iTunes! Are you subscribed to The Hennapreneur Podcast? If you’re not, I want to invite you to do so now! When you subscribe, you'll never miss an episode - which would be super easy to do because new and bonus episodes are added into the mix every all of the time! Click here to subscribe in iTunes! If you really enjoy Hennapreneur's content, I'd be so grateful if you'd leave a review over on iTunes, too! Those reviews help other hennapreneurs to find the podcast, make it easier for me to bring in special guests for you, and (tbh) are always super fun for me to read, too! Click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what you love most about the podcast!