013: Defining Voice And Tone In Copywriting With Jazzmine Raine

Not sure how to differentiate voice and tone in your content? Your brand voice is your personality and is conveyed through your word choice, reflecting your brand's core values and how you nurture your clients. Tone is all about the formality of your voice, and it can shift depending on your communication platform, however your voice should always remain consistent. In this episode, I sit down with Senior Strategist Jazzmine Raine to chat about honing your brand voice, and using it to empower your audience to take action, specifically in the nonprofit world. Jazzmine came to us from a background in nonprofit sponsorship and fundraising, having led two nonprofits in her hometown of Toronto, even leading a youth organization as Executive Director at just 25-years-old. She now works 12.5 hours ahead of our team as her daytime hours are spent running India's experiential education and impact travel organization, Hara World. At Anansi, Jazzmine is our nonprofit specialist and our Director of Marketing. In this episode, Jazzmine dives into her personal struggles in communicating effectively (and strategies she put in place to overcome them), the importance of honing your brand voice as a nonprofit, and how to target a local audience compared to an international audience. Tune in to learn how to: Access resources and put processes in place to become a better communicator.  Effectively capture your audience through emotion and authenticity.  Choose a powerful and relatable voice for your brand. Connect with Jazz on Instagram and at haraworld.com.