EPISODE · Jul 28, 2025 · 33 MIN
#013: Goodles' Rapid Rise, Coca-Cola's Earnings, and Costco's Private Label Beer
from Packaged Opinions · host Ashley Ornellas and Garrett King
Hi everyone, welcome to episode 13, here's what we cover today:Costco's Private Label beer: What the strategy was, how it's different than their approach in the past, and why we think it'll workGoodles' Rapid Rise: Upstart mac & cheese brand Goodles has rapidly gained market share with a unique strategy, we break down howPrice/pack architecture: Frequently referenced in CPG boardrooms across America these days, especially with shoppers' purchasing power in a tough spot. Coca-Cola's earnings: We cover their recent earnings call, bright spots in their business, and the big strategic talking points they covered with Wall Street last week.
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#013: Goodles' Rapid Rise, Coca-Cola's Earnings, and Costco's Private Label Beer
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