013: How To Price Your Digital Products & Services

“What should I charge?” Every creator asks this question. Don’t worry, we’ve got you! In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) walk through the Value Ladder framework, discussing how you can scale the same offer up and down the ladder to different price points and levels of involvement. (0:00) — Intro (1:00) — How should we think about pricing? (2:55) — Where to start on the Value Ladder (VIP) (9:50) — Going down the ladder (High) (13:53) — The worst place to be (Mid) (20:03) — Do not price at this number (28:15) — The low-end of the Value Ladder (Impulse + Free) Join the HeyCreator Community Use Automatic Evergreen to send profitable newsletters on autopilot