013 - How we do Keyword Research and Keyword Mapping for our Clients

One of the most common queries I’m asked when working with clients is “How do you know which search terms to rank for?”Following on from episode 005, today I look at the process we use in our agency to undertake keyword research for our clients. From the initial discussions to delivering the keyword research and keyword map, this episode covers our process that we use time and time again to help our clients rank for the keywords they NEED to (which are more often than not different from the ones they WANT to rank for). Mentions:SEMRushGoogle Keyword PlannerKeyword Mapping Template Connect With Pete:Twitter: @petejeverittFacebook: Pete Everitt / Marketing Development Podcast Group Hosted on Acast. See acast.com/privacy for more information.