013: Monthly Continuity Sites (Q&A Group Calls and Coaching Programs)
from Alejandro Ibarra's Podcasts
What you want is an appointment based business: show up and make money instead of staring at the computer screen. Q&A monthly sites – case studies: Double Agent Marketing, Webinar Crusher – have a “library” of all your best stuff, plus a tool they’d normally pay monthly for (hosting, webinars, Twitter auto-poster, online schedulding service) – worried about content? tackle real problems or recap the past 30 days Coaching program – Platinum program: 2400/month: includes all our products (we manually open up access to what they ask for) – Weekly 1 hour meeting: recurring GoToWebinar and Google Calendar – the hour is theirs: we pass them the screen and solve whatever needs solving Important lessons – monthly continuity is the hardest to sell: many people don’t see the value unless they’re huge fans of yours, and usually existing buyers – the first step is having the buy button on there: even if you only make a few thousand dollars per month from 1 hour, it’s worth it! – even if you’re reluctant, charge what you’re worth: 100/month… 2000/month… everyone has a price
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