EPISODE · Jun 23, 2015 · 34 MIN
#013: Musings on the Measurement of Display Media
Can the media analyst and the web analyst get along? Can the chasm between clicks and visits every be crossed? Is attribution management the silver bullet that will, once and for all, accurately assign a value to banner ads? What the hell is Vizu? Can Michael use the word "whackadoo" in a coherent sentence? These questions and more get discussed and debated on this shockingly cordial episode of the Digital Analytics Power Hour that clocks in at 35 minutes.
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#013: Musings on the Measurement of Display Media
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