013 - Optimizing the Army of One - Optimized!

Maximizing Multifamily Marketing as a One-Woman Team | Featuring Ashley Tobias from Kleinman Realty How does just one person manage marketing for 5,500 units, 162 properties, and 30 owners? In this episode, Ashley Tobias from Kleinman Realty reveals her secrets for staying efficient, utilizing PropTech, and leading with influence across a massive portfolio. Welcome to another episode of Optimized, the marketing performance podcast! Today, we’re thrilled to have Ashley Tobias join host Janet Rosseth to discuss the multifamily marketing landscape. Ashley is a one-woman marketing department manager who manages everything from Google listings and reputation management to CRMs and property websites. In this episode, we unpack how Ashley balances a marketing role with over 5,500 units, the tools and processes that keep her organized, and the importance of vendor partnerships and cross-team collaboration. From PropTech solutions like CRMs to revamping property websites, Ashley shares invaluable insights for anyone desiring to optimize their marketing game — especially if you're working solo! If you feel Optimized after listening to this episode, please take a moment to like, subscribe, and leave a comment about your marketing journey! Also, visit  @MultifamilyMediaNetwork  for great multifamily-centered content and stay current on the latest industry trends.