#013 - Word of Mouth - The Platinum Standard

Referrals are the BEST leads you’ll ever get. Fact. They are actually 4 times more likely to become paying clients than leads from cold advertising are.Remember in episode #005 we talked about the FEELINGS you need to generate in prospective clients to drive them to invest in you? Well, referral leads have been primed to trust you, primed to have hope you’ll be able to solve their problem, primed to have confidence in you because the person who’s referring them to you has shared with them the way you made them feel…In this week's episode, I'm sharing with you my tried and tested formula for getting more referrals.RESOURCES:Here's that little template I mentioned - tweak it to suit YOUR voice and your clients, of course.“I noticed you’re connected with [name] on LinkedIn - that’s someone I’d like to reach out to as I saw [enter something about what they do / who they are / a project they’re working on, that makes you feel you could help them] I believe I can help them with [the outcome you bring about for your clients] - before I contact them, I thought I’d mention it to you first as I’d be happy for you to gift them 2 coaching sessions with me [or any aspect of YOUR service your client could gift] - it would mean that I’d get a personal introduction, and it’s a great way to strengthen relationships within our networks.”If you'd like to explore this with me further, please apply for a Breakthrough Session: gillmoakes.com/apply This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com