014: Anna Hardy - How Your Branding Represents You & Making The Transition from Weddings to Family Photography

Anna is a family photographer and mentor living in sunny Manchester, mum to 15 year old Joe and 6 year old Huey. She specialises in fearless photography for big-hearted families, finding and celebrating their own unique stories of magic and adventure. With 13 happy years in the photography industry,  Anna spent over a decade shooting weddings, before successfully transitioning from wedding to purely family photography, and is now one of the country’s leading family photographers.As a past secondary school teacher, she’s hugely passionate about education and supporting others to realise their own unique strength and worth and has helped hundreds of photographers develop and grow their own family and wedding photography businesses. She runs The Shutterhood, a membership community that gives photographers who are just starting out the essential tools and foundations to launch and grow their own photography business. She also has a course, The Roost, which shows photographers how to tailor and adapt their business for family photography so that they can successfully transition or add it as an additional ‘arm’ to their photography business.